Briefly |
Flux is a microfluidic device that lets scientists analyze up to 100,000 single cells in hydrogel compartments in 30 minutes. Worth tens of thousands of euros, it requires exceptional transport protection and a carefully staged first-use experience.
Chapter 1 |
CHALLENGE
Even small movements in transit can compromise sensitive scientific equipment. At the same time, conventional biotech packaging often ignores aesthetics and user experience, losing the chance to establish confidence and reinforce the brand at the first interaction.
Chapter 2 |
SOLUTION
High-density paper-based materials absorb impacts and vibration, while fitted inserts and barriers protect critical components. The system opens from the top and front for easy setup. Its minimal monolithic language signals precision, and the adaptable architecture can support future devices of different sizes and weights.
Chapter 3 |
ENGAGEMENT THROUGH DESIGN
Every layer reveals components in a logical order. Tactile materials and clear interactions make the unboxing deliberate and engaging, reinforcing the premium nature of the device and leaving a lasting impression.
Chapter 4 |
SUSTAINABILITY RESULTS
Recyclable corrugated board and honeycomb structures provide protection with less impact. Flat shipping and glue-free construction save volume and improve recyclability, while foam is used only where essential for fragile parts.
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