Briefly
The mission of the non-profit project, Cute Cure, is to support kids who must take various medications while receiving long-term medical care in hospitals or at home. Cute Cure presents an unparalleled solution where we can add emotional healing for children alongside medical treatment.
Self-initiated pro bono, non-monetary project we did for children in hospitals
Research & insight
Our research started with children in hospitals, their parents, doctors, and psychologists, whose answers showed the need for a story-based solution that can give children emotional comfort with medicine and motivation to recover faster.
solution
Professionals from different fields voluntarily created an innovative packaging system with sticker rewards for multiple drugs: drips, pills, syringes, and powder packs. The kit includes 12 animal-themed covers in the primary lion box. The hospital staff or parents place the medication into animal packaging with a motivational story. This project has no analogs around.
process
Who better to know what superpowers their heroes might need than the children themselves? At this point, they were involved in the creative process. From the many drawings created, we chose the finest and turned them into the superpower stickers included in each kit.
unboxing experience
We aim to turn the healing process into a story, with certain characters who help the child find strength and motivation within themselves. 12 cute animal characters who become superheroes during treatment were created. Parents and doctors can use all of them as narratives for a story in which they face difficulties but overcome them and recover together.
While developing the animal-themed cover constructions for the different types of medicines, it was very important to us that the parents or the hospital staff could easily understand how to use them. We have simplified the process to the most efficient and intuitive solution. Each cover is applied in 2-3 very simple steps.
sustainability results
In addition to the different ways of use, materials were chosen responsibly. The main box used corrugated cardboard, E flute (partly recycled), uncoated Maestro Print offset paper for the medication packaging, and paper stickers used Unicoat Plus, sticker paper (plastic, but after use, it recycles as plastic).
Cute Cure in hospitals
We have already delivered packaging kits to hospitals, and the results have exceeded our expectations. Children and parents started to feel more positive. Scary medicine was used with more comfort and motivation. Doctors and nurses were happy to cooperate as it gave more opportunities to make friends and connect with their little patients. Children started to collect and play with their animal superheroes. In this way, medical treatment has become a playful process where children can heal with joy.
The Cute-Cure project won Platinum at the Pentawards!
sponsors
Material sponsors: Libra Vitalis and Dotpack
Dieline sponsors: Baltštancas
Manufacturing sponsors: Vilpak
Manufacturing sponsors: Tygelis
Credits:
Packaging development and strategy:
To be confirmed
Packaging development and project management:
To be confirmed
Structural dielines:
To be confirmed
Internship packaging development:
To be confirmed
Graphic design:
To be confirmed
Client:
To be confirmed
Photography:
To be confirmed
