Briefly
Millo - Luxury and Sustainability Combined. Brand that values great quality while thinking about packaging life cycle.
75% already recycled materials & recyclable elements with easy sorting
CONTEXT & PROBLEM
Millo Appliances is a foodtech company that develops innovative kitchen gadgets. Original packaging for the blender was complex and difficult to recycle. Working closely with designers, we helped translate sustainability goals into practical packaging solutions without compromising aesthetics.
SOLUTION
We replaced unsustainable materials with fully recyclable, paper-based alternatives while maintaining durability and a premium feel. The outer surface remains resistant to wear, while the interior provides secure product protection. Where extra protection was required, we used easily removable and recyclable elements that do not interfere
with proper disposal.
unboxing experience
The packaging opens seamlessly, revealing a carefully arranged interior where each packaging component is secure yet easily accessible. The black corrugated cardboard inner structure ensures a luxurious reveal while keeping the product protected and stationary. A recycling guide educates consumers on how to properly dispose of each component, reinforcing Millo’s commitment to sustainability.
OPTIMISATION AND SUSTAINABILITY
By eliminating unnecessary materials and simplifying production, we achieved cost savings while maintaining premium quality. The packaging consists of 75% recycled materials, avoids plastic lamination, and ensures easy sorting and recycling. Proving that sustainability and elegance can go hand in hand, Millo’s redesigned packaging aligns with both environmental responsibility and luxury standards.
Premium feel corrugated black inner tray for a sleek unboxing
Credits:
Packaging development and strategy:
To be confirmed
Packaging development and project management:
To be confirmed
Structural dielines:
To be confirmed
Internship packaging development:
To be confirmed
Graphic design:
To be confirmed
Client:
To be confirmed
Photography:
To be confirmed