Millo packaging by PinProof

Briefly |

Millo is a quality-led foodtech brand that considers the complete packaging lifecycle. The redesign translates its sustainability goals into a practical, durable and premium system without compromising the product experience.

75% already recycled materials & recyclable elements with easy sorting

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Chapter 1 |

CONTEXT & PROBLEM

Millo Appliances develops innovative kitchen devices. The original blender packaging was complex and difficult to recycle. Working closely with the designers, we translated the brand’s sustainability goals into a practical system without compromising its refined appearance.

Chapter 2 |

SOLUTION

Unsustainable materials were replaced with fully recyclable paper-based alternatives while preserving durability and a premium feel. The exterior resists wear, the interior protects and fixes the product, and any extra protective elements can be removed and recycled without disrupting correct sorting.

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Chapter 3 |

UNBOXING EXPERIENCE

The package opens in a smooth sequence and reveals a carefully arranged interior. A black corrugated-cardboard tray creates a luxurious presentation while holding the product securely in place. A recycling guide explains how to dispose of every component and reinforces Millo’s sustainability commitment.

Chapter 4 |

OPTIMISATION & SUSTAINABILITY

Removing unnecessary materials and simplifying production reduced costs while preserving premium quality. The package consists of 75% recycled material, avoids plastic lamination and is easy to sort and recycle—showing that sustainability and elegance can work together.

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Premium feel corrugated black inner tray for a sleek unboxing

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