Briefly |
ORUMAS is a next-generation home-fragrance system positioned as a luxury atmospheric tool for homes and hospitality spaces. Advanced diffusion technology controls intensity, timing and scent through a mobile interface. A space-exploration narrative turns fragrances into discoveries beyond Earth and connects technology, perfumery and spatial design.
Packaging shaping perception from the first interaction
Chapter 1 |
CONTEXT & RELEVANCE
Consumers are increasingly desensitized to conventional luxury. Home-fragrance packaging often delivers appearance without engagement and relies on predictable premium cues. This opened an opportunity to make packaging an active part of the system—shaping perception from the first interaction and extending the brand into an ongoing sensory experience.
Chapter 2 |
CREATIVE DIRECTION & CONCEPT
The packaging translates the product principle of diffusion into a physical experience. A quiet, minimal exterior unfolds into a more open form, mirroring how scent expands through space. Laboratory-style labels suggest precision, while matte silver spacecraft-inspired accents create subtle stardust highlights.
Chapter 3 |
UNBOXING EXPERIENCE
Lifting the lid causes all four walls to unfold and diffuse outward. This controlled gesture creates expansion and elevates the product on a pedestal like a satellite in motion. A consistent gap between lid and base unifies every package size and suggests a continuous flow.
Chapter 4 |
INNOVATION IN SUSTAINABLE MATERIAL SYSTEMS
Material system: Material choice serves both function and narrative. Raw, lunar-textured Papur Cascada cover paper is paired with recyclable non-cross-linked Zouch eFoam R3, whose porous shimmer resembles a mineral landscape while protecting fragile and heavy components.
Precision engineering: Precise engineering and repeated testing calibrated material friction and tolerances so the walls unfold gradually and the closing mechanism remains reliable.
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