Briefly BRAND & product system
CORE100 is a 13-active supplement system designed to support mitochondrial health, energy, and healthy aging. The product is built for long-term use, requiring daily intake, with results compounding over time.
Simple daily use & optimized production, lifecycle efficiencies
PRODUCT SYSTEM
The system is built around long-term use and subscription logic:
Starter Kit includes 1 premium reusable bottle and 3 refill pouches (90 capsules each)
Refill Kit (delivered every 90 days) includes 3 new pouches, without the bottle
This structure ensures that the primary component is reused, while consumables are efficiently replaced — reducing unnecessary repetition in packaging.
CONTEXT & OPPRTUNITY
Most supplement packaging is fragmented — multiple containers, inconsistent formats, and refill systems that compromise experience. This creates friction, waste, and weak long-term engagement.
CORE100 reframes packaging as a system — designed to simplify daily use while optimising production and lifecycle efficiency.
SMART SYSTEM DESIGN
The solution is a 2-in-1 structural system that integrates Starter and Refill formats into a single packaging design. By using one versatile structure across both formats, it eliminates separate packaging lines—yielding:
50% less tooling and lower manufacturing complexity
Reduced storage and logistics costs
Significantly less material waste
Concept: unfolding the core
The structure translates the brand idea — Core — into a physical experience.
A monolithic metal bottle inside the packaging acts as the central element, while structure with refill pouches unfold around it. This creates a clear hierarchy and a memorable interaction that remains consistent across all purchase cycles.
The same unboxing logic is reused for refills, ensuring familiarity and reinforcing long-term use. A dual-function tear-off part allows the refill part to be separated, reused, and also distributed independently.
This single mechanism replaces multiple packaging solutions — reducing tooling, simplifying production, and maintaining flexibility across use cases.
USER EXPERIENCE
The system is designed for repetition.
The first interaction teaches the structure; every refill repeats it. This reduces cognitive effort and supports daily consistency — critical for a product built on long-term results.
Clear sequencing and separation of elements guide the user naturally, turning usage into a predictable, frictionless routine.
MATERIAL & Sustainability
Sustainability is achieved through measurable decisions:
Refill-first system - reduces repeated components and long-term waste
2-in-1 structure - eliminates duplicate packaging formats
Unlaminated Invercote Touch board - fully recyclable, no plastic lamination
Flat-pack structure - reduces transport volume and emissions
The result: less material, fewer components, lower impact — without compromising durability or premium feel.
VISUAL LANGUAGE & INTERACTION
The packaging translates the brand idea—Core—into a physical unboxing experience where the outer structure unfolds around a central metal bottle. This single structural design serves multiple needs:
Consistent Unboxing: Reuses the same intuitive unfolding logic for both starter sets and refills to build brand familiarity.
Dual-Function Design: Features a tear-off section that lets refill units be separated, reused, or distributed independently.
Operational Efficiency: Replaces multiple packaging SKU variants with one mechanism, drastically cutting tooling costs and simplifying manufacturing.
IMPACT & VALUE
By consolidating multiple packaging functions into one structure, it reduces material use, simplifies production, and streamlines logistics — while maintaining a consistent and engaging user experience.
The result is a system that proves refill-based design can be both efficient and desirable, supporting long-term use without compromising
quality or perception.
2-in-1 structure eliminates duplicate packaging formats
Credits:
Packaging development and strategy:
To be confirmed
Packaging development and project management:
To be confirmed
Structural dielines:
To be confirmed
Internship packaging development:
To be confirmed
Graphic design:
To be confirmed
Client:
To be confirmed
Photography:
To be confirmed
