Briefly |
CORE100 is a 13-active supplement system supporting mitochondrial health, energy and healthy aging. It is built for long-term daily use, with results that accumulate over time, so its packaging needed to make repetition simple and desirable.
Simple daily use & optimized production, lifecycle efficiencies
Chapter 1 |
PRODUCT SYSTEM & OPPORTUNITY
The starter kit contains one reusable premium bottle and three 90-capsule refill pouches. Every 90 days, the refill kit supplies three new pouches without another bottle. This subscription logic reuses the primary component and replaces only consumables.
Chapter 2 |
SMART SYSTEM DESIGN
One 2-in-1 structure serves both starter and refill formats. It cuts tooling by 50%, lowers manufacturing complexity, reduces storage and logistics costs and eliminates duplicate material. The outer structure unfolds around the central metal bottle, turning the brand idea of a core into a physical interaction.
Chapter 3 |
USER EXPERIENCE & VISUAL LANGUAGE
The first interaction teaches the structure and every refill repeats it, reducing cognitive effort and supporting daily consistency. A tear-off section allows the refill unit to be separated, reused or distributed independently while preserving the same familiar unboxing logic.
Chapter 4 |
MATERIAL, SUSTAINABILITY & IMPACT
The refill-first model reduces repeated components; a single structure replaces duplicate formats; unlaminated Invercote Touch board stays fully recyclable; and flat packing lowers transport volume and emissions. The result uses less material and fewer components without compromising durability or premium perception.
A 2-in-1 structure eliminates duplicate packaging formats
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