Briefly
CONTEXT & PURPOSE
“The Green Box” (in Lithuanian language “Žalioji Dėžė”) is a 72-hour survival kit containing essential items required during emergency situations. Developed with input from civil protection specialists and individuals with real crisis experience, the kit is designed to reduce fear, increase preparedness, and support immediate response.
The packaging had to go beyond containment — becoming part of the survival system itself.
SUPPORT UKRAINE
By purchasing the "Green Box", you have donated 20 euros to those who fight for our freedom. Also, if you have, spread the word about the activities of "Blue-Yellow" in your environment. Even the smallest support is important for the common goal.
The kit is designed to reduce fear
DESIGN CHALLENGE
The box needed to:
hold 15 diverse items (some heavy ones as well)
remain structurally durable during transport and storage
transform into a usable surface (mat) for resting or protection
fit within efficient dieline and production constraints
Balancing load-bearing strength, size limitations, and secondary functionality required creative and technical structural decisions.
CONCEPT
The packaging is designed not just to carry essentials, but to become one of them. Once unfolded, the box transforms into a protective mat, allowing users to sit, rest, or create a barrier from cold or damp ground. It can also function as a temporary surface or windbreak.
SMART STRUCTURAL SOLUTIONS
The structure is engineered to handle both weight and transformation:
Reinforced corrugated construction supports heavy contents
Optimised dieline balances material efficiency and large surface coverage
Flat unfold design enables dual use without additional components
USER EXPERIENCE & INFORMAITION DESIGN
The packaging integrates critical information directly into the structure. The inside surface includes: first aid instructions, psychological support guidance, practical survival advice.
Each item within the kit is also supported with clear instructions on separate individual product sleeves, reducing uncertainty in high-stress situations.
VISUAL & MATERIAL LANGUAGE
The design balances clarity, visibility, and emotional tone.
A green Keaykolour paper outer sleeve with neon silkscreen and a glossy lacquer typography creates a strong, recognisable identity — signalling preparedness and sustainability while maintaining a contemporary, approachable look.
The raw corrugated outside structure reinforces honesty and function — avoiding unnecessary finishes while supporting durability and recyclability.
IMPACT
The Green Box demonstrates how packaging can operate as infrastructure, not just a container. By combining storage, information, and physical utility into one system, it reduces the need for additional objects while increasing preparedness and usability in critical situations.
The result is a packaging solution that is practical, resilient, and directly valuable when it matters most.
Practical, resilient, and directly valuable when it matters most
Credits:
Packaging development and strategy:
To be confirmed
Packaging development and project management:
To be confirmed
Structural dielines:
To be confirmed
Internship packaging development:
To be confirmed
Graphic design:
To be confirmed
Client:
To be confirmed
Photography:
To be confirmed