Briefly
Ordoline is the developer and distributor of a new-generation orthodontic aligner system with the mission to help dentists treat even the most challenging orthodontics cases with aligners in the most efficient way. For doctors, Ordoline provides the possibility to treat almost all orthodontics cases with the minimum technical knowledge. For patients, Ordoline offers an almost invisible, effective, and comfortable orthodontic treatment solution, an invisible alternative to traditional braces. Ordoline operates in 8 markets and is an aligner market leader in the Baltic region. Usually, medicine, dentistry and pharmacy packaging is quite boring and standard.
The main packaging works as a reusable bathroom accessory throughout dental treatment
context & problem
During the beginning of the treatment, the client receives a lot of things: many aligners, the aligner holder, instructions, rubber bands and extra accessories. But later, in replenishment sets, there are only aligners. Our mission was to create a system that serves both doctors and patients, making this whole treatment experience both comfortable and exclusive, since we present state-of-the-art technology.
opportunity
When we saw the professionalism and attention to detail of the company, we realized that the packaging had to represent the highest standard. We wanted to give both the doctors and the patients the feeling that they are receiving the highest level of dental care products and that they have made the best decision.
solution
We have developed this packaging system from scratch - from the construction to the smallest details together with designer Ingrida Kirkliauskaite. The patient receives 2-3 boxes of alignments throughout the treatment. This is a lot of packaging, so our decisions had to lean heavily on sustainability. The challenge was to create a solution that still represented the highest level of professionalism and had a premium feel while remaining sustainable.
unboxing experience
The idea is that in the main box the patient finds the case aligners, the set of first aligners, and a user-friendly instruction manual. All this arrives in a handy, partially waterproof box that opens like a drawer. This box is made of solid board and serves as a subtle reusable bathroom accessory throughout your dental treatment which usually takes around two years. The finishing material of the box has a delicate texture that is pleasant to the touch and leaves no doubt that the product is of the highest standard.
The additional boxes, which come to the patient as refills, are simpler in material and structural design but follow the shape and the tactile feeling of the main box. This decision was taken to avoid losing the feeling of quality and luxury, but to make these refill boxes lighter, less complicated and thus more sustainable.
All packaging parts including inner structural forms and instruction manuals are made without any plastic lamination and can be easily recycled. And of course, clear communication to the patient on how to recycle the packaging after your treatment.
sustainability RESULTS
The main packaging works as a reusable bathroom accessory throughout the dental treatment.
Additional boxes, which come to the patient as refills, are simpler in material and structural design to be cheaper and more eco-friendly.
All packaging parts including inner structural forms and instruction manuals are made without any plastic lamination and can be easily recycled.
Financial benefits
The main packaging is reusable and thus is more expensive but refills are simpler in material and structural design to be cheaper. Both solutions as well are optimised to be manufactured together - similar material, manufacturing and special effects solutions.
Additional boxes, which come to the patient as refills, are simpler in material and structural design to be cheaper and more eco-friendly
Credits:
Packaging development and strategy:
To be confirmed
Packaging development and project management:
To be confirmed
Structural dielines:
To be confirmed
Internship packaging development:
To be confirmed
Graphic design:
To be confirmed
Client:
To be confirmed
Photography:
To be confirmed
